Blacklist
The Tray

Click a play to drop it into a stage.

Channel
Cadence
Monthly spend
Opt-in conversion
utm_medium · this tactic’s channel handle
🔗 Full UTM (with campaign)
💬 The message
Runs on funnel stages · tick to span; each step is editable on its own
Addresses segments
📎 Assets delivered here
📎 Asset
Delivered by these tactics · ticking a new one creates it

🧺 My List

Your working list — add anyone, then export and switch to the Atlas for the actual outreach. Sorted by hotness.
Export carries hotness, links, signals and stage — the fields the Atlas working set reads.

🔥 ABM accounts

Priority accounts that outrank everything, across all campaigns. Any contact at these accounts is wreathed in golden flames in every list. Match by company domain, or name an individual by email / LinkedIn.
Domains match every contact whose email or org resolves to them. One row per rule.

👥 The TAM

Every name you own. Campaign segments filter the TAM into working lists. Unique key: NPI when present, else email.
Imports de-dupe on NPI (else email), update non-empty fields, and add the rest. Activity dates & signals feed hotness.

📊 Campaign overview

Every campaign, plus the shared audience segments and the global asset library.

📓 Project notes